Giving Tuesday Holiday Giving Fundraiser Rape Recovery Center
Fundraising Campaign | Digital Storytelling | Community Outreach | Nonprofit Communications
For Giving Tuesday 2022, I led a full digital fundraising campaign for the Rape Recovery Center — a trauma-informed nonprofit serving survivors of sexual assault in Utah. With a goal of $30,000 and a small team, I built and executed a multi-channel storytelling campaign that connected community compassion directly to survivor impact. The campaign exceeded its goal by 33%, broke the organization's Giving Tuesday record, and reached over 250,000 people across digital and outdoor media.
Raised
$40,000
Record-breaking Giving Tuesday for the organization
The Challenge
Billboard Impressions
250,000+
I-15 Utah County & Salt Lake County — secured at no cost
vs. Goal
+33% over target
Original goal: 30,000
The Rape Recovery Center serves a population that is often invisible in public conversation. The challenge wasn't just fundraising — it was building enough trust, empathy, and visibility in a single campaign window to move a community to act. With limited budget and staff capacity, every creative decision had to work harder than usual.
The results
$40,000 raised — exceeding the $30,000 goal by 33%
Record-breaking Giving Tuesday for the organization
250,000+ impressions from billboard on I-15
Growth in volunteer sign-ups and new community partnerships
Gained 78 organic social media followers during the campaign period
What I built
4-week storytelling email sequence leading into Giving Tuesday
TikTok-style short-form videos featuring staff and Mobile Response Team advocates
Donor and community testimonial videos building shared purpose
Complimentary digital billboard secured through YESCO partnership — displayed on I-15 in Utah County and Salt Lake City
Visual donation transparency framework ($25, $100, $500 impact)