CEO Leadership Transition
Planned Parenthood Association of Utah

Nonprofit Communications | Executive Messaging | Media Relations | Crisis Communication

When a 40-year CEO retired and new leadership stepped in, I led every aspect of the communications strategy. From announcement sequencing and press outreach to executive talking points and digital asset coordination. With a beloved leader stepping down and a politically visible organization in the spotlight, every message had to be precise, empathetic, and consistent across every audience at once.

Media placements secured

8

Earned coverage, aligned messaging

Leadership tenure honored

40 years

Outgoing CEO — Karrie Galloway

My role

Lead strategist

Marketing & Communications Director

The Challenge

A CEO who had led the organization for four decades had earned deep trust from staff, donors, patients, and the public. The transition required honoring that legacy while building immediate confidence in incoming leadership — without a single misstep in a high-visibility, politically sensitive environment.

What I delivered

  • Press releases and official public statements

  • Donor letters and staff communications

  • Executive statements, quotes & talking points

  • Legislative briefings for incoming CEO

  • Announcement timeline with Board of Directors

  • Media relations calendar & interview coordination

  • Digital assets for web and social media

  • Sole press contact — managed all media inquiries

Press coverage
Next

Fundraising Campaign